Friday, October 16, 2009

Tips in Creating a Landing Page Design

By Carla Carl

Have you ever ask yourself, why some landing page design failed to attract visitors? Is their landing page is not informational for the visitors? Or they lack of design that?s why they only have few visitors? Well, those are some problems why most of the landing page design failed. But have you also imagined why many landing page are successful enough to attract and earn customers?

To avoid those badly design pages, here are some tips to help you create your good landing page design. But first, we need to know the characteristics of a good landing page design. Well, all good landing pages must inform the visitors of what they need to do to get it. Your landing page must match your visitors; needs. If they think they come in a wrong place, they will immediately hit the back button and at that point in time, you already lose one customer.

To avoid those circumstances, here are some tips that might help you create a good landing page design. First you need to create a simple and clean landing page. How will you do that? Well, don?t put too much color. It might distract the visitors. Two to three colors are enough. Any font you want is accepted, but according to the research, Arial, Geneva and Helvetica are best font to use.

You should catch your visitors? attention in just 5 seconds. What do I mean of that? Well, most of the visitors spend only 5 seconds in deciding whether to stay or click the back button. In that case, you should catch your visitors? attention by making attractive yet simple landing page. If your visitor exceed from 5 seconds crucial time, it means that they are interested in your landing page.

Assure your visitors that they have come to the right place. Your headline and ads must match and related. If not, no doubt that your visitor will click the back button and leave your page. They should get what they need.

Your landing page should not ask too many information. A name and a valid email address may be enough. Asking them a load of information might scare your potential customers. Make it specific and simple.

And lastly you need to assure the confidentiality of your customers? information. The trust of your visitor is very important.The moment they give you their information, they already trust you. Because they know that you will keep the information that they will give. So keep your customers? trust in you.

Make you landing page design the best that it can be. Keep these simple guidelines, and use your creativity in designing your landing page design.

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