Saturday, October 3, 2009

Increasing Traffic With SEO, Keywords And Link Building

By Adeline Rekli

Every webmaster is in search of more traffic - and the way to get more traffic to your site is through using SEO, keywords and link building. Webmasters and especially internet marketers have long been using these techniques to increase the visibility of their sites and to bring in more traffic.

However, there is a bit to learn if you really want to take advantage of these and make a full time income on the Internet. It all starts with search engine optimization or often referred to as SEO. It allows you to place specific keywords in your web content so people can find your information.

Then of course you can also use SEO on your website as well. When the search engine crawlers go through your site, they are looking for specific words to tell them what your site is about. In order to maximize your rankings, either place your links just below the top header or on the left hand side of the page.

The reason for this is due to the crawlers moving from left to right. The first relevant words they see, the better off you're going to be. Granted, you want your website to look fresh and helpful, but it also needs to be somewhat optimized. Just remember that if you clutter the pages with nothing but keywords, you'll end up getting yourself blacklisted from the search engines.

Though using SEO keywords are important, link building is also an important part of making your site more visible online. Search engine optimizing your site in conjunction with a link building campaign can significantly increase traffic to your site. Having more links not only improves your search engine ranking but also brings you traffic directly from readers who click the links to your site. You can build links through strategies like article marketing and video marketing. While SEO is important, you also need to combine link building with it. When the two of these are put together, it not only optimizes your content, but it also gives visitors an opportunity to click a link to your site. This is through various marketing strategies like with article or video marketing.

There are many websites which allow you to upload articles, each with a link to your site at the bottom of the article. Two such article directories used for link building are iSnare and Ezine. The more links you build to your site, the more traffic you'll see come in and the higher your search engine ranking will be.

For many of you, this might be the first you've heard of SEO, keywords and link building; but if you want to make a success of your website, these are all techniques you will have to master. These methods are the most effective ways to increase your traffic, gain a reputation and for online businesses, drive sales.

It's well worth taking some time to learn more about using SEO, keywords and link building for your site. If you have questions about SEO or other methods, just get in touch; we'd be happy to help you get started.

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