So you've done all the work, finished the editing and now you've got your video uploaded to your favorite video sharing. The problem is that no one is looking at it. Is it a problem of finding it? Perhaps you need to do a little leg work to get the people to your video. Here are some tips on how to do just that.
Uploading your video to a video sharing site is only half the battle. You've got to make sure you attach the proper amount and type of information to those uploaded videos. That means excellent descriptions that fill people in on what your video is about, keywords to help potential viewers find your videos and tags or categories to help those who only use the video sharing site search and not a search engine like Google. Taking that all into account and putting in the proper information will not only make your videos easier to find but the people who do find it will be the people you want to target.
RSS is another great way to get your content quickly indexed by the search engines. If you're uploading your videos to your own site with your own content management system (CMS) then it probably has a built in RSS feed that you can take the link and submit to search engines. Places like Blinkx, Yahoo and Truveo will accept an RSS or MRSS feed which will tell them when you upload something new. Google Video requires a video sitemap which is also easy enough to do with a little research.
If you're more interested in having people view your video but don't care where it's done then it's a good idea to upload it to multiple video sharing sites. By uploading it there and linking back to your sites you can create your own network of links which will help people find your content. Some people don't like YouTube, some only use it. In order to hit all of them you need to put your content on multiple sites. Not sure where to look? Check out this big list of video sites at ReelSEO.com
If you're not using a video sharing site (which we would suggest if you're interested in views), but simply uploading them to your own site then RSS and sitemaps are going to be vital. But there are other things you will need to implement as well including 'Share this' buttons. These are quick, easy ways for viewers to do your work for you and share those videos out to their friends via email, social networks and social bookmarking sites. If you are using the video sharing platforms they will already have them in place for you. If you're putting the video on your own site then you might need to find a plugin if you're using a popular CMS (Wordpress, Joomla, Drupal) or some code to drop in on your own pages.
Have a Facebook profile? What about a fan page? If not then that's something you need to get to work on. There are companies out there like R2 Relations that will build your presence out on the social networks or you can do it yourself. Another great idea is maintaining a periodic newsletter to alert people or remind them about your content every so often. At the very least you need a presence on the most popular social networking sites like Facebook, Myspace and Twitter.
Even though your video is done, the quest for an online audience is just beginning. There are services that you can use or if you're the hands-on type you can do it all yourself just by researching what it is you need to do. Hopefully this has got you on the right track and you'll have people talking about and watching your video content soon.
Uploading your video to a video sharing site is only half the battle. You've got to make sure you attach the proper amount and type of information to those uploaded videos. That means excellent descriptions that fill people in on what your video is about, keywords to help potential viewers find your videos and tags or categories to help those who only use the video sharing site search and not a search engine like Google. Taking that all into account and putting in the proper information will not only make your videos easier to find but the people who do find it will be the people you want to target.
RSS is another great way to get your content quickly indexed by the search engines. If you're uploading your videos to your own site with your own content management system (CMS) then it probably has a built in RSS feed that you can take the link and submit to search engines. Places like Blinkx, Yahoo and Truveo will accept an RSS or MRSS feed which will tell them when you upload something new. Google Video requires a video sitemap which is also easy enough to do with a little research.
If you're more interested in having people view your video but don't care where it's done then it's a good idea to upload it to multiple video sharing sites. By uploading it there and linking back to your sites you can create your own network of links which will help people find your content. Some people don't like YouTube, some only use it. In order to hit all of them you need to put your content on multiple sites. Not sure where to look? Check out this big list of video sites at ReelSEO.com
If you're not using a video sharing site (which we would suggest if you're interested in views), but simply uploading them to your own site then RSS and sitemaps are going to be vital. But there are other things you will need to implement as well including 'Share this' buttons. These are quick, easy ways for viewers to do your work for you and share those videos out to their friends via email, social networks and social bookmarking sites. If you are using the video sharing platforms they will already have them in place for you. If you're putting the video on your own site then you might need to find a plugin if you're using a popular CMS (Wordpress, Joomla, Drupal) or some code to drop in on your own pages.
Have a Facebook profile? What about a fan page? If not then that's something you need to get to work on. There are companies out there like R2 Relations that will build your presence out on the social networks or you can do it yourself. Another great idea is maintaining a periodic newsletter to alert people or remind them about your content every so often. At the very least you need a presence on the most popular social networking sites like Facebook, Myspace and Twitter.
Even though your video is done, the quest for an online audience is just beginning. There are services that you can use or if you're the hands-on type you can do it all yourself just by researching what it is you need to do. Hopefully this has got you on the right track and you'll have people talking about and watching your video content soon.
About the Author:
Before you dive further into online video, be sure to check out the video marketing experts at ReelSEO, the online video marketer's guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.
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