Saturday, October 17, 2009

Article Submission Tools for Increasing Links and Brand Awareness

By Debbie Rivera

Article marketing has become increasingly popular with the advent of search engine optimization, link building, and other methods of raising traffic and links to your site. High quality links from submitting articles can increase brand awareness on the internet. It will also add links to your site which can increase rankings in the search engines. New solutions are now available to take the guesswork and time out of submitting articles.

The process of manually submitting articles can take a large amount of time and involve unnecessary work. On the average, it can take up to 10 minutes per submission, minutes that could be spent growing your business and working on worthwhile tasks. You should be able to submit to hundreds of article directories at one time and with only a few clicks. You just can't expect to grow your business when you spend all of your time on manual submissions. They are a thing of the past.

There are currently many solutions on the market that will do the automatic submission of articles for you, while you spend quality time elsewhere. These software packages allow you to load your article, and let it go on autopilot. It will automatically submit to hundreds of directories for you without even a thought on your part. This will give you time to brainstorm and implement new ideas for your business that will help it to grow.

Make sure to check for features that you want in article submission software. For example, if you want to use different pen names, the software should allow this feature. Some programs allow you to enter an article directory yourself, while others allow for scheduled submissions. Scheduling submissions is important as it is a more natural approach to marketing. Be sure to check out the guarantees if you want to try out the software for a short period of time before committing to the purchase.

The most important feature of any article software is the ability to create unique content. Very few article submission tools spin your content generating unique versions of your article. Submitting unique versions is a good practice as duplicate content penalties are a big buzz right now and whatever you can do to help the situation is good. The software will take your content and adjust the paragraphs in such a way that every article submitted is completely different from the other. You can also generate a unique version every time you need it.

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