When you sign up for Google AdWords, the only goal you must set your eyes on is converting AdWord traffic into sales.
Myth: The more visitors to your site, the more sales you will generate.
It is a proven fact that visitors will always become paying clients. Studies about e-commerce say that visitors who are viewing your website for the first time will not buy anything from your site. This is such a waste because one in every seven visitors are actually prepared to buy something.
That's why you have to understand the online sales process and what role it plays in converting Adword traffic into sales. If you want to get more customers without paying too much on internet marketing, then by all means use Google Adwords. Here is a list of what you can do to use Google Adwords effectively in converting Adword traffic into sales:
* Marketing - You must use Google Adwords to address your potential customers' needs and lead them to your web site.
* Trust is the Key - The website that utilizes Google Adwords must build trust so that the visitors will feel reassured when availing of your services and products. You must build credibility and appear trustworthy to keep your customers.
* Navigation - Even if your Google AdWords campaign is successful in driving traffic to your site, you will fail in converting Adword traffic into sales if you have a poorly structured website. The structure of your website should be designed so the visitor can navigate your site with ease and find what they're looking for.
* Presentation and Motivation - You need to design your web site so it looks pleasing to the eyes of the customers. A well-thought out design will increase your chances in converting Adword traffic into sales.
* Sales Closure - A call-to-action must be placed in your web site to close the sale. This means giving your customers secure options of payment. You also need to provide justification on why your customers should buy from you.
Myth: The more visitors to your site, the more sales you will generate.
It is a proven fact that visitors will always become paying clients. Studies about e-commerce say that visitors who are viewing your website for the first time will not buy anything from your site. This is such a waste because one in every seven visitors are actually prepared to buy something.
That's why you have to understand the online sales process and what role it plays in converting Adword traffic into sales. If you want to get more customers without paying too much on internet marketing, then by all means use Google Adwords. Here is a list of what you can do to use Google Adwords effectively in converting Adword traffic into sales:
* Marketing - You must use Google Adwords to address your potential customers' needs and lead them to your web site.
* Trust is the Key - The website that utilizes Google Adwords must build trust so that the visitors will feel reassured when availing of your services and products. You must build credibility and appear trustworthy to keep your customers.
* Navigation - Even if your Google AdWords campaign is successful in driving traffic to your site, you will fail in converting Adword traffic into sales if you have a poorly structured website. The structure of your website should be designed so the visitor can navigate your site with ease and find what they're looking for.
* Presentation and Motivation - You need to design your web site so it looks pleasing to the eyes of the customers. A well-thought out design will increase your chances in converting Adword traffic into sales.
* Sales Closure - A call-to-action must be placed in your web site to close the sale. This means giving your customers secure options of payment. You also need to provide justification on why your customers should buy from you.
About the Author:
Greg Cesar is a leading Google Adwords guru. He can show you how to succeed with Adwords. If you want more traffic to your website then learn Google Adwords and download your free Google Adwords Guide here
